![]() ![]() Touting its ingredient-driven, consumer-first approach, Daily Harvest is encouraging subscribers to use its products in new and different ways. But consumers should still read the fine print - smoothies range from 130–510 calories and can be higher depending on the sugar content of the smoothie. “We use nothing but real food, and never use additives, preservatives, or fillers.” Which is great. Daily Harvest ensures every product is all-natural and plant-based. Below the fold, you’ll find a deeper dive on the ingredients, with descriptions that go even deeper on the benefit of each individual ingredient.īut it’s not smoke and mirrors - the products are made with ingredients that are actually good for you. The benefits themselves are aspirational, including things like “Beautifying”, “Energizing”, and “Cleansing”. On each product page, you’ll see the meal’s core benefits. With the current mix, a consumer could cover every meal, including snacks, with Daily Harvest products.īrands that focus on self-improvement as a goal tend to use the New Wellness Lexicon to enforce the benefits and Daily Harvest is no different. You might also notice that the expansion marks the brand’s attempt to gain more of your daily stomach share. In reviewing these products, you’ll notice that the expansion is logical - pre-packaged, frozen meals made with fresh fruits and vegetables. Smoothies were Daily Harvest’s first product, but the brand has since expanded its assortment to include Harvest Bowls, Soups, Bites, Oat Bowls, Chia Bowls, and Lattes. In all, they succeed in makes eating healthy look and sound more appealing. References to cookie dough, cocktails, and pudding are aplenty on the smoothie page. A fruit smoothie tastes like “Strawberry Banana Sherbet”, while a spinach smoothie that incorporates mint and cacao tastes like “Mint Chip Ice Cream”. On every product page, you’ll see a “tastes like” tag that sets consumers’ expectations but mostly builds excitement. The final ingredient to Daily Harvest’s meticulously branded experience is the copy cues the brand uses to convey the taste of each product: they paint it in a way that sounds more like a reward than just another meal. ![]() If you’re more interested in the benefits you’ll get from these meals, you can filter by benefit - making it easy to find meals that will energize you, boost your immunity, or serve as a great workout recovery. Maybe you follow a specific diet, like keto or paleo - you can search by that too. ![]() You can browse products in a traditional way, by category, but Daily Harvest has created a number of forward-thinking filters to sort its product by.įor example, love berries but hate avocados? Input your likes and dislikes and find the meals that work with your tastes. The site itself is designed to be extremely user-friendly. The sentiment shines through: the ingredients are far more important than the final product. Hover your cursor over any product, you’ll get a glimpse of what the smoothie itself looks like. The product photography features a clear cup (talk about transparency) filled with bright, appealing ingredients. In fact, the ingredients dominate the site over the depictions of the end product you’ll actually consume.Īny time you encounter a Daily Harvest smoothie on the brand’s website, you’ll see it first in ingredient form. Subconsciously, this visual approach draws the viewer’s focus directly on the value prop: simple, healthy ingredients. These aesthetic choices make the colorful ingredients of every product pop in a meaningful way. And the imagery is entirely neutral, with the exception of any food featured. The logo, text, and design elements-like trendy iconography-are all black and white. For starters, the only color comes from the food itself. One look at the website makes this truth abundantly clear. At its core, that means ensuring that what you consume is nourishing and helps you be your best.”ĭaily Harvest fulfills this mission by doubling down on simplicity, starting with the ingredients - fruits and vegetables are at the center of its products and its branding. “Daily Harvest’s mission is to take care of food, so food can take care of you. ![]() Like other brands in the health and wellness space, Daily Harvest’s mission is all about you. The value proposition is certainly focused around healthy food and convenience, but in consumer-facing messaging, an added value reveals itself: self-improvement. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |